Pitch Initiative Launches “Home for the Holidays” to Support Families in Need This December
PHOENIX, AZ (November 22, 2024) – Pitch Initiative, a 501(c)(3) nonprofit powered by MAVRX Sports Housing, is proud to launch Home for the Holidays, a charitable program that offers rent relief and meaningful holiday support to individuals and families facing hardship during the month of December.
About Pitch Initiative
Pitch Initiative was founded with a mission to create real-world impact by leveraging the power of sports. Powered by MAVRX Sports Housing—a company that provides fully furnished, short-term housing for professional and collegiate athletes—Pitch receives funding through a portion of every night’s stay. MAVRX was built on the principles of service and social responsibility, and Pitch brings that mission to life through hands-on outreach and charitable programs.
The “Home for the Holidays” Program
Home for the Holidays is a heartfelt program dedicated to providing rent relief in the month of December to an individual or family experiencing hardship. Recipients are selected through a nomination process and are often facing financial or medical adversity, death of a loved one, job loss, or a life-altering circumstance. The beneficiary receives a rent-free month, fully covered utilities, and a holiday experience designed to bring joy, dignity, and relief.
2023 Recipient: The Martinez Family
The inaugural recipients of the program were the Martinez family, nominated by the onsite team at Avilla Centerra Crossing, a Bryten Real Estate Partners community. Parents Sierra and Adrian, along with their three children—Elijah (13), Jasiah (5), and Luca (1)—had endured a difficult year. Adrian, who served as a first responder for more than a decade, left the profession after developing severe PTSD. He was recently laid off from his position as a website developer, adding financial strain to the family’s existing emotional challenges.
Despite the adversity they faced, the Martinez family remained resilient. As recipients of the Home for the Holidays program, they were provided with a rent and utilities voucher for the month of December, a personalized holiday celebration, and hand-selected gifts from their individual wish lists. The Pitch team hosted a warm, intimate gathering to help the family enjoy a stress-free and memorable holiday season.
Looking Ahead
2023 marked the launch of the Home for the Holidays program, and Pitch Initiative hopes to expand its reach in the years to come. With continued support from MAVRX and the broader community, Pitch aims to bring joy, relief, and a sense of home to more families each holiday season.
To learn more about Pitch Initiative, please visit www.pitchinitiative.org.